Principal Engineer

I build products that scale — and the teams that keep them that way.

Thirteen years of shipping consumer software across Europe, the Middle East, and India — from invoicing platforms trusted by small businesses to live classrooms serving millions of students.

13+
Years shipping
6
Countries worked in
Millions
Of users reached

The best engineering is quiet. It's the invoice that's never wrong, the classroom that never drops, the app that just works on a five-year-old phone.

My path started in India in 2013, building Android apps and leading my first team. From there I moved through product companies across Estonia, Germany, and Finland — shipping fintech, communication, and delivery products — before taking on principal-level work in education technology.

Along the way I've built SDKs from inception to deployment, rewritten legacy apps without stopping the release train, and mentored engineers who now lead teams of their own. I care about boring technology, small teams with high trust, and products that respect the people using them.

Noon

2023 — Present

Principal Engineer · EdTech

Noon is a social learning platform serving millions of students across the Middle East and South Asia. We started on a hybrid model of teaching — blending live online classrooms with structured, exam-focused tracks. From just two tracks at the start, we've grown to dozens, with many more on the way. Alongside our tracks in Saudi Arabia, we keep widening access to high-quality education for students in underserved and developing countries. I work at the intersection of product and platform: architecture for live, interactive classrooms at scale, performance on low-end devices and unreliable networks, and raising the engineering bar across teams. The hard problem isn't features — it's keeping a real-time learning experience smooth for a student on a budget phone with a patchy connection.

Zervant

2020 — 2022

Head of Mobile · FinTech

Zervant builds invoicing software for freelancers and small businesses across Europe. I started their mobile apps — I wrote the first line of Android code and led it from there — and headed the mobile department. By the time I left, hundreds of thousands of freelancers and small businesses were running their billing on the app. Fintech taught me that correctness is a feature — nobody forgives an invoice that's wrong.

Wolt

2022

Senior Software Engineer · Delivery

At Wolt (part of DoorDash), I designed the Android SDK that went on to be used by millions — clean contracts and versioning discipline in one of Europe's most polished product organisations. A masterclass in how craft and speed can coexist.

Earlier

2013 — 2020

Germany · Estonia · India

Senior software developer at 1&1 Mail & Media (United Internet) in Germany, on mail products used by tens of millions. Senior Android developer at Mooncascade in Estonia, building fintech and BLE-connected products. Android team lead at NeoSOFT in India, where I learned to ship — and to lead — the hard way.

Zero to millions

I've taken systems from the first line of code to millions of users. The craft is choosing an architecture simple enough to ship today and shaped to survive the next two orders of magnitude of growth.

Scaling the hot path

Finding the bottleneck before users do — load, latency, and real-time systems that stay smooth as traffic climbs, including on low-end devices and unreliable networks where most of the world actually is.

Platforms & SDKs

Reusable platforms and SDKs built from inception through deployment — clean contracts, versioning discipline, and zero-surprise upgrades for the millions who depend on them.

Correctness that compounds

At scale, a rare bug is a daily incident. Testing, invariants, and design that make wrong states unrepresentable — the fintech discipline that keeps growth from becoming fragility.

Technical direction

Making decisions legible — writing, RFCs, and architecture reviews that let teams move fast without breaking trust as the system and the org grow together.

Teams that scale too

A system only scales as far as the team behind it. Engineers I've coached now lead teams of their own — the multiplier matters more than any individual output.

I occasionally write about mobile engineering and the craft of software on Medium and LinkedIn.

Happy to talk about engineering leadership, mobile architecture, or interesting problems. Pick whichever channel suits you.